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Dashboards help you track where you are going and to step
back and take a look before you move into action in the marketplace
and spend your budgets or for a general review once a year.
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All
3 dashboards are available as a packaged output over
an 8-10 week period at a cost of Rs. 1.25 –1.5
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| Market
Dashboard |
Need to understand a new market, step back and see
what is happening in a dynamic marketplace. See
what is happening to the specific category, the
growth rates, etc.
Market Dashboards include:
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Trends, Innovations in the market
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Size, Growth Rates
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Categories
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Broad Level legal framework
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Technology aspects
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Global Trends
Value:
1. Helps understand market before a Strategic Decision
2. Plan for growth, investment and new products
Time Taken: 3-4 weeks of background
work based on availability of data, confidentiality
of data
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| Competition
Dashboard |
Need
to understand competitive action, strengths, opportunities,
gaps, etc
Competition Dashboards include:
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Players
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Broad offerings
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Positioning
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Market shares, etc.
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Strengths
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Gaps, Opportunities
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Threats
Value:
1. Understand Competitive moves before new investments
2. Internal changes required could be decided
Time Taken: 3-4 weeks of background
work based on availability of data, confidentiality
of data.
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| Consumer
Dashboard |
Understand
changing consumer to redefine product features,
distribution, positioning and advertising. To look
at innovations And new opportunities. To change
marketing mix.
Consumer Dashboards include:
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Trends
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Consumer segments
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Buyer Behavior
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Media indicators
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Indicators for product attributes
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Reactions to Pricing
Value:
1. Guide to Advertising before new campaigns
2. Pricing, New Product Development can be planned
better
Time Taken: 3-4 weeks of background
work based on availability of data, confidentiality
of data.
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