| |
Roadmap
steps in when you have either a "Strategic Problem"
or are wanting to exploit a "Strategic Opportunity"
. If you are not able to define this clearly we can even
work with you to identify the business issue or the business
opportunity.
| Strategic
Problems |
 |
•
Losing Market Share |
| |
|
Competition
is heating up, fragmenting market, too many different
niche players, regional players coming up |
| |
|
|
| |
•
Losing Margins/ Profitability |
| |
|
Pricing
becoming important, distribution margins getting reduced,
sales commissions increasing, increasing sales manpower
costs, differentiation of products low in the market,
|
| |
|
|
| <<
TOP |
| |
|
|
| Strategic
Opportunities |
| |
•
New Business |
| |
|
Completely
or partially new line of business, new sets of customer
categories, different distribution, different retailing
methods, new geographies, new methods of marketing,
new manufacturing. |
| |
|
|
| |
•
New Category / Product |
| |
|
Moving
to a related category, different sets of customers,
different packaging, retailing, etc. New product within
an existing line of business. |
| |
|
|
| |
•
Brand / Line Extensions |
| |
|
Extending
a well-established brand to a new category, new range
of product items within the same
Category |
| |
|
|
| <<
TOP |
| |
|
|
|
